What type of company can help chiropractors expand their patient base? One type that has been found to be extremely useful for chiropractic marketing is the kind that focuses on patient education. Education is key when it comes to retaining patients. By using effective educational tool designed specifically for this type of healthcare treatment, chiropractors can bring the essential elements of treatment to light.
Successful Patient Education
Patient education can be achieved in various ways. The methods offered by Visual Odyssey have been especially effective. What chiropractors have found is that the ability to offer fast, vivid illustrations of a patient's problems and how chiropractic practices can get to the source of the problems and solve them is essential. 4
As an example, Visual Odyssey's Neuropatholator Wall Chart is an electronic device that can show patients exactly what is happening to a damaged nerve, including explaining why a patient has pain and how a chiropractor can get rid of the patient's problem. This educational tool is hung on a wall in the doctor's office. Patients can then use the device to garner important information regarding their condition.
This is done by having the patient simply push an appropriate button on the Neuropatholator Wall Chart. With that the appropriate nerve pathway is illuminated and with the patient observing the wall chart, the doctor can simultaneously trace the problem or pain along the patient's frame, clearly explaining their malady and the way in which treatment will work. This type of interpersonal, high-tech, in-house education has proven to be a successful component of chiropractic marketing.
Education and Regular Visits
Of course using the computer to create effective learning experiences has become a standard in many businesses. Visual Odyssey offers six different computer programs that chiropractors can use in their offices to illustrate how injuries are treated and how chiropractic maintenance visits can help improve and maintain a patient's health.
Explaining the necessity and benefits of regularly scheduled visits is an important aspect of chiropractic marketing as this helps to solidify the doctor's patient base and, through word of mouth, expand it. Many chiropractors will have patients take the computer-based education programs home. This allows them to share the information with their spouse and family, building a support system for the patient, and it gives them the opportunity to become familiar with each and every aspect of the program.
Knowledge is Power
Visual Odyssey, with its state-of-the-art educational tools, understands that knowledge is power when it comes to chiropractic marketing. For chiropractors visually stimulating educational tools such as the company's illuminated, illustrative Neuropatholator Wall Chart can offer patients explanations that are clear, concise and memorable. Creating moments of real understanding and a connection between the doctor and patient. This is the first step towards the effective treatment of patients.
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